I’ve been asking for questions from folks so I could be sure I’ll doling out the info that’s interesting. This blog and the video version, are in response to one of those questions. The next question in this series is: Where does one get the market data to figure out what people want? In other words, how do I know what will sell? So first and foremost, I am not a marketer. I withdrew from my marketing class in college. I am a learning experience designer that happens to know a lot about marketing and the theory behind how we market to people (my PhD is in Rhetoric and Writing). So what is the market? The market is the people who are going to buy the things. What you want to figure out, or what this question is asking, is what the people that are going to buy the things and stuff want. So where do we find out what people who might buy the thing want? We go to the people. Which people? The people who have bought something similar to what you want to sell AND/OR the people know or engage ...
In this blog, you'll find posts dedicated to improving the experience of adult learners taking training, courses, workshops, webinars, challenges, or any other learning experience you can imagine. It's based on learning science and 16 years of experience teaching adults online. Improving the experience of your learner is paramount to their success and your growth as a company. Big corporations have entire departments dedicated to training (internal and external); I'm here for the smaller biz.