I’m not a minimalist, but I am a “do I need it?” kind of person. I don’t know about you, but I’ve been seeing a whole lot of “thou shalt create video” in terms of business and marketing. But why? Well, for one, to get the point of the video you have to watch to at least almost the end (even if it’s on 2x speed 😬), unlike skimming an article. Ok, I get that, but is some of the hype around video based on marketers tracking views as an ROI? Maybe; at least that was one of my takeaways from the hubspot data in their most recent State of Video Marketing from HubSpot. It’s not really clear how marketers are tracking the numbers of leads and sales that result from video, but there does seem to be an increase in leads and sales being reported from prior years. One bit that wasn’t surprising from the report: "96% of marketers agree that videos have helped increase user understanding of their product or service." As someone who has onboarded faculty teaching online and teaching with...
In this blog, you'll find posts dedicated to improving the experience of adult learners taking training, courses, workshops, webinars, challenges, or any other learning experience you can imagine. It's based on learning science and 16 years of experience teaching adults online. Improving the experience of your learner is paramount to their success and your growth as a company. Big corporations have entire departments dedicated to training (internal and external); I'm here for the smaller biz.